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Matt Cutts on WordPress & SEO

Industry News | Date Posted: 02/18/2015

If you're wondering who Matt Cutts is and why you should listen to what he has to say. Matt Cutts leads the web spam team at Google and works with the search quality team on SEO (Search Engine Optimization) issues.

If you're wondering who Matt Cutts is and why you should listen to what he has to say. Matt Cutts leads the web spam team at Google and works with the search quality team on SEO (Search Engine Optimization) issues.

In this video you will gather some insights into how Google determines PageRank as well as recommended WordPress plugins and practices to enhance your SEO.

An overview of the video:

In this video he discusses a range of topics related to SEO (Search Engine Optimation) and how PageRank is generated.

Matt states that you can spend an infinite amount of time worrying about SEO. Ultimately when it comes to ranking you want to be relevant and reputable. He then expands on what is involved in acquiring relevancy and reputability.

How to be relevant.

Ask yourself: What do I love? What am I good at doing? What do I have to say?

You should love what you are writing about. You should write often and continually sharpen your writing skills. An added bonus of posting regularly, Google will crawl and index your site regularly, and the activity will provide a boost to your PageRank.

When it comes to keywords you want to avoid technical jargon and make it readable and understandable.

Keywords you want to rank for should be in the URL, the title, and <h> tags. (Keywords in URL paths should be separated by dashes.)

Matt stresses that the words in your URL should be separated to avoid confusion and gives this as an example of how an URL could be confusing: "expertsexchange" - "experts exchange" or "expert sexchange"?

How to be reputable.

Be interesting. Add new insights. Post often. Start small and find a creative niche. Realize that developing a reputation takes time.

Matt lists some thing that you can do to assist you in building a reputation:

  • Provide a useful service.
  • Do original research or reporting.
  • Give great information. (High-quality tutorials and guides.)
  • Write code.
  • Live blogging.
  • Make lists.
  • Create controversy.
  • Socialize.

Some random notes of interest.

Matt states, "WordPress takes care of 80-90% of SEO optimization out of the box."

Keeping your WordPress installation updated will aid in keeping your site secure. Also you can secure your site by adding a .htaccess file that only allows specific IP address access to your wp-admin directory.

If you want AdSense to target relevant content? Enclose the content in comment tags as follows:

<!-- google_add_section_start -->

Content you want AdSense to target...

<!-- google_ad_section_end -->

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