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Creating Innovative New Technology and Customer Solutions

A newsletter is a great way to promote your products and services. A few of the advantages a newsletter provides include:

  • Everyone has email.
  • Email is a more personal mode of communication.
  • People check their email every day.

While your newsletter subscribers may want to hear from you, there‚Äôs only so much promotional marketing you can do before they tune out. Balance your content to be educational as well as promotional. (One way you can keep your newsletter interesting is by featuring the latest trends in your industry.)

You should keep design and copy minimal. The goal is to get your subscribers to open your email and provide them with brief articles that direct them to the full article on your website or blog.

More things to keep in mind:

  • It's important to make your subject line stand out!
  • Let potential subscribers know how often they can expect to hear from you.
  • Make it easy for people to unsubscribe so your newsletter doesn't get marked as spam.

Also your subscriber may not have images enabled in their email settings so remember to use the alt attribute for your img tag. <img src="company_logo.jpg" alt="Company Logo">

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