Industry News | Date Posted: 06/09/2015
MailChimp is a great newsletter service provider. CINTACS can help you integrate MailChimp into your website. When you sign up for a MailChimp account - you will have access to features that include: templates, custom theming options, a drag and drop user interface, and analytics.
A newsletter is a great way to promote your products and services. A few of the advantages a newsletter provides include:
While your newsletter subscribers may want to hear from you, there’s only so much promotional marketing you can do before they tune out. Balance your content to be educational as well as promotional. (One way you can keep your newsletter interesting is by featuring the latest trends in your industry.)
You should keep design and copy minimal. The goal is to get your subscribers to open your email and provide them with brief articles that direct them to the full article on your website or blog.
More things to keep in mind:
Also your subscriber may not have images enabled in their email settings so remember to use the alt attribute for your img tag. <img src="company_logo.jpg" alt="Company Logo">