Industry News | Date Posted: 03/25/2015
Posting on social networking sites is often referred to as "microblogging". This has become an effective medium business can use for marketing.
Whether you are posting on Facebook or tweeting on Twitter ultimately you want to get your content noticed. Especially when you are posting Ad Copy; you want to connect to your audience, develop long term relationships, and drive traffic to your site. You also want to avoid the mistakes that can cost you views. Here are some simple guidelines to follow to develop an effective online marketing strategy and get your content noticed - when your medium is a "microblog".
Don't make the mistake of not including an image or a video in your post. The visual should stand out and catch your audience's eye.
If your visual catches your audience's eye they will be more inclined to continue reading your post.
You hear dramatic tones in movie trailers. When someone is slamming a politician it is usually accompanied by a sarcastic tone. Set your tone to fit your audience.
Focus your content and decide on one thing you want to say. When you are microblogging you have to keep it short and sweet. Remember a tweet on Twitter is limited to 140 characters.
Link content from your "microblog" to your "macroblog" by including a "call to action". A typical call to action would include the phrase "Learn more" or "Continue reading".
Modivate people to action by including phrases like "act now" or "this week only".